Introduction

Al Hassad General Trading has been established in the emirate of Abu Dhabi in the 1st half of 2022 as the main arm of the parent Canadian company “Trustfinity” with the target to expand more and more in UAE market.

Founded in 2013 in Ontario, Canada, Trustfinity began its journey as a trading company specializing in fodder, animal feed, and grains. Since inception, our mission has been clear: to become the most reliable, diverse, and trusted global exporter in our field. This unwavering commitment drives us to continuously improve and raise industry standards.

Over the years, Trustfinity has built a strong and reputable agribusiness that is trusted by farmers, partners, and communities worldwide. Our network of global partners spans across the USA, Canada, Spain, Romania, Ukraine, Italy, Egypt, South Africa, and Argentina — allowing us to deliver high-quality products to diverse markets with confidence and consistency.

Trustfinity has successfully supplied major market players across the GCC and the broader Middle East, establishing itself as a key partner for grains and animal feed in the region.

As part of our strategic growth, Trustfinity Canada and Trustfinity Spain will continue to support Al Hassad with a wide range of premium hay and grain products. Together, we aim to position Al Hassad as one of the leading animal feed companies in the UAE.

At Al Hassad, we place a strong emphasis on exceeding customer expectations. We are dedicated to delivering not only quality products but also a service experience that is memorable, reliable, and worthy of recommendation.

 

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Mission

To become a world class organization and one of the international leading companies in the agriculture business, maintaining the highest quality standards of our products and services that will ensure our valuable clients’ satisfaction.

Vision

To develop and produce a diversified portfolio of agro-related products, technologically lead the industry, continuously improve production, product quality, and increase clients’ satisfaction through optimal utilization of the company’s resources.